|
 |
SALIRA
ANNOUNCES CREATION OF WHOLLY-OWNED FOREIGN ENTERPRISE LOCATED
IN CHINA
Salira China Founded to Perform Market
Development and Product Development Activities.
SANTA CLARA, CA, July 31, 2002
Salira Optical Network Systems, Inc., a leading provider of
optical access systems, today announced the creation of Salira
China, a wholly-owned foreign enterprise incorporated in the
province of Shanghai. Salira created the Salira China enterprise
in order to expand its existing sales and marketing presence
in China, and to perform specific product development activities
including sustaining development, feature enhancements, board
design and software coding. Salira will also perform some
of its manufacturing in China.
In conjunction with the creation of Salira China, company
founder Wei Gao was named Salira China’s president reporting
to Herbert J. Martin, Salira’s CEO. In his new position,
Gao will be responsible for introducing new products and expanding
Salira’s business in the fast-growing China market.
Salira China will begin operations immediately in Shanghai
and Beijing.
“Salira China was defined in our original business
plan as an accelerator to our ability to grow into related
access products. We recognized long ago that operating in
China represents an outstanding opportunity to simultaneously
reduce the cost of developing product extensions, while enhancing
our sales and marketing presence in a rapidly growing market,”
said Herb Martin, Salira’s CEO. “We have a comprehensive
product strategy, and Salira China will be an integral component
of that strategy.”
In June 2002, the company announced and exhibited the Salira
2000 Platform, the industry’s first intelligent Ethernet
Passive Optical Network (EPON) platform for Fiber-to-the-Business
(FTTB). The Salira 2000 Platform is driven by the Access Operating
System, a software-rich environment designed to handle the
service and operational challenges of access networks today
and in the future.
In addition to its product development role, Salira China
will also perform key marketing and sales activities in China.
Salira has had a market development presence in China since
2000. The expansion of Salira’s presence in China is
the next logical step in the company’s growth plans.
Salira recognizes China as a significant market for its products
due to several factors. China’s entry into the WTO is
a catalyst for growth and reduces the complexities and risks
of operating in China. The WTO requires China to open its
markets to competition, so native service providers will need
to build telecom infrastructure in preparation for this competition.
The 2008 Olympics in Beijing is acting as a further catalyst
for growth in China.
“Salira has had a strong Chinese heritage since its
inception, and we have operated in China since 2000,”
said Gao. “Salira China is uniquely positioned to provide
Salira with invaluable supplemental development resources,
and to expand the market opportunity for Salira’s products.”
Salira possesses the in-depth understanding and experience
in China that will enable the company to operate there successfully.
Gao, Salira China’s president, was born in China and
was educated at the prestigious Tsinghua University. Salira’s
senior engineering management team is also native to China
and was educated at leading Chinese universities. In addition,
Salira’s market development team in China has been generating
positive customer traction since its establishment in 2000.
About Salira Optical Network Systems, Inc.
Headquartered in Santa Clara, California, Salira builds broadband
systems that are used to deliver advanced voice, video and
data services to business and residential customers. Salira’s
systems give carriers the ability to offer traditional TDM
services and advanced IP-based broadband services in one integrated,
cost-effective system. Salira Shanghai, Ltd., a subsidiary
of Salira, performs manufacturing, R&D and customer support
functions, and has responsibility for marketing and sales
in the Asia Pacific region.
|