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NEW
COMPANY TO PROVIDE AFFORDABLE ACCESS TO IP/ETHERNET-BASED
BROADBAND SERVICES
Salira's next-generation systems combine
Ethernet with optics to deliver breakthroughs in carrier equipment
efficiency and affordability.
San Jose, CA May 23, 2001
Addressing the need for carriers to provide affordable, high-speed
access to the Internet, Salira Optical Network Systems, Inc.
debuted today. Led by a highly-credentialed team experienced
in delivering carrier-class products, Salira will develop
systems that combine the simplicity and popularity of Ethernet
with the power of optics to provide the first carrier-class,
IP/Ethernet optical solution for high-speed Internet access.
"By extending Passive Optical Networks (PONs) to Gigabit
Ethernet, the Salira system fills a need for carriers to deliver
cost-effective and fast Internet access," said Marian
Stasney, senior analyst at the Yankee Group. "The Salira
solution goes beyond the standard EPON offering by adding
intelligence at both the customer and service provider ends,
enabling flexible and customizable SLA reporting at each node.
The Salira team has designed an IP/Ethernet optical system
that service providers will find attractive as they build
out their existing infrastructures to generate additional
revenues from voice, video and data services."
Salira's systems represent order-of-magnitude improvements
in affordability, performance, scalability and flexibility.
Salira's fiber-fast access products are expected to dramatically
reduce equipment costs to less than $500 per user, while the
point-to-multipoint architecture will ensure equipment scalability
for carrier networks. In addition, Salira's systems will provide
maximum flexibility by enabling carriers to easily provision
new, personalized value-added voice, video and data services.
The products are expected to be in customer trials with carriers
by the second-half of this year.
Heading up Salira are executives and technologists with an
unmatched pedigree from the leading networking, access equipment
and service provider companies that have fundamentally shaped
the development of the Internet. The team is led by Chairman
of the Board David House, renowned for his leadership at Intel,
Bay Networks, Nortel Networks and most recently Allegro Networks;
CEO Herb Martin, an early IP pioneer and a seasoned executive
of both start-up and public companies such as Ericsson, ESS
Technology, Onyx and The Wollongong Group; and CTO and Co-Founder
Wei Gao, a veteran of Nortel's Bell Northern Research unit
and developer of the first OC-192/SONET product.
"The infrastructure that makes up the Internet today
is basically flawed - technical and economic barriers impede
access for the vast majority of users whose options have been
limited to DSL and broadband cable. Neither approach was ever
meant for mass usage. This is made even more frustrating because
the speed and the capacity everyone wants is there for the
taking," said Herb Martin, Salira's president and CEO.
"At Salira, we're solving this with an approach suited
to the whole problem of delivering affordable, virtually instant
access for millions of users to the fiber-optic cable already
in place. We're excited and confident that a solution is,
at last, at hand. We intend to deliver nothing less than 'the
missing link of the Internet Age.'"
The Salira System: Designed From-the-Ground-Up to Combine
IP/Ethernet Plus Optics
Unlike current offerings, Salira is designing a system from
the ground up to accommodate IP/Ethernet, the format in which
virtually all data traffic originates. The Salira technical
team has already developed a number of IP/Ethernet patent-pending
technologies that will comprise its new system.
Salira's proprietary hardware is integrated with value-added,
software-based services to meet key carrier-class requirements,
such as guaranteed Quality of Service (QoS), first-class security
for Virtual Private Networks (VPNs), enforceable Service Level
Agreements (SLAs), and Multi-Protocol Transport. The system's
unique distributed network processor architecture and software
will allow service providers to deliver value-added services
on a per-port basis, enabling personalization of bandwidth
and services to individual customers. In addition, Salira's
robust suite of management software will enable remote provisioning
and self-provisioning of voice, video and data services.
World-Class Team Experienced in Optical, Data and Telephony
Systems.
Salira has attracted a high-caliber team recruited from the
who's who of the top networking and telecommunications companies,
including AFC, Cisco, Nortel, Marconi, Alcatel, Ericsson and
Pacific Bell. The collective experience of the Salira team
represents more than 300-years experience in delivering carrier-class
systems. The technical management team is led by technology
luminaries Dr. Jian Song, who serves as Salira's vice president
of hardware, and Rick Li, vice president of software engineering.
A former academician and Nortel engineer, Song has developed
technical innovations in such areas as high-speed interconnections,
low-cost optical parallel interconnections and optical cross-connect
switching core. Li has developed several commercially successful
products for Stratacom, Nortel and Cisco, where he was the
key architect for their multi-service Gigabit ATM switch platform.
Also serving on Salira's board are Gwong-Yih Lee, originally
founder of Transmedia Corporation and currently a senior director
at Cisco, and K.T. Wan, vice president of Vertex Management.
Finally, the team is rounded out by a stellar Technical Advisory
Board that includes: Tony Scott, CTO, General Motors; Dana
D'Easy, CIO, Siemens Worldwide; Dr. Xiaolin Lu, VP Strategic
Engineering & IP Network, AT&T Broadband; and Heidi
Heiden, CEO of Zephion Corporation.
Leveraging The Popularity of Ethernet to Address the Exploding
Internet Access Demands.
Although Ethernet is present on some 95% of all desktops,
ATM has historically been the transport medium of choice for
delivering broadband services to the local access market,
despite ATM's high-cost and complexity. The Salira team recognized
the bandwidth, service provisioning and cost advantages of
Ethernet, and that most data traffic is originated in IP/Ethernet
format, and designed an integrated system that leverages the
inherent advantages of IP/Ethernet and optics.
Leading research firm Gartner/Dataquest estimates that spending
in the broadly defined access systems market will soar to
more than $20 billion by 2003. While much of the investment
has been in the long-haul and metro-ring segments of the market,
service providers have struggled to identify winning technologies
in the access segment of the market. Salira believes that
the combination of excess capacity in the long-haul and metro
segments and the lack of investment in the access segment
represents a significant opportunity. By reducing cost and
complexity, the Salira IP/Ethernet-based systems will provide
a compelling solution for carriers to build-out their broadband
access services, meeting the explosive demands for bandwidth
by both businesses and consumers.
While Salira's hybrid technology makes its system equally
suitable for business and residential customers, initial deployments
of the solution are targeted at the business market, where
there is an abundance of fiber available and the need for
fiber-fast access is most critical.
About Salira Optical Network Systems, Inc.
Headquartered in Santa Clara, California, Salira builds broadband
systems that are used to deliver advanced voice, video and
data services to business and residential customers. Salira’s
systems give carriers the ability to offer traditional TDM
services and advanced IP-based broadband services in one integrated,
cost-effective system. Salira Shanghai, Ltd., a subsidiary
of Salira, performs manufacturing, R&D and customer support
functions, and has responsibility for marketing and sales
in the Asia Pacific region. |